The ArtistWorks format allows virtuoso musicians to present bite-sized lessons of their full method, technique or curriculum to student subscribers. Students may use their own webcams to submit videos to the artist for critique and guidance if they want personalized instruction. The Artists manage the video flow by using the Video Management System created and owned by ArtistWorks, Inc. (patent pending). All “Video Exchanges” between teacher and student are permanently posted, allowing even those students who don't upload their own videos to learn from others.

This groundbreaking use of Video Exchange for the instruction of musical instruments is an innovation of David Butler, CEO of ArtistWorks and has been implemented at the Qbert Skratch University, Andreas Oberg Guitar Universe, Peery Piano Online, Tony Trischka School of Banjo and Howard Levy Harmonica School.